A Simple way to capture your customers’ attention
Email marketing has been one of the many varieties of replacements for print advertising. It’s a way to
bring value to your customer with information that is useful, so that you can build a rapport with them. The
trick is not to sell them anything but to engage with them by giving them useful information that will help
make their life just a little bit better.
MailChimp is a simple yet effective email-marketing tool. It is a service that essentially allows you to
easily create and send HTML emails to groups big and small. They make it extremely easy and walk you
through each process, simply whether you are using it for email, newsletters, or events.
They have a variety of templates to choose from to create a custom and professional looking email/
newsletter and also make it easy to use your own logo. There’s a Facebook interaction component that is
simple to use and allows readers to like campaigns, which appear on their Facebook walls so that they can
reach all of their friends’ walls as well.
Another fantastic feature is the ability to track how many customers actually open the email or newsletter,
and how many people click through to your website or another link that’s listed on the email. The analytics
help you track the behavior of your customer so that you can know what they like and what they don’t like.
The service is FREE if you have fewer then 2000 subscribers, and you can send up to 12000 emails a
month all for free. Check it out. http://mailchimp.com/
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