The best-kept secret to building profits seems simple enough, so why then do so many business owners lose sight of it?
The number one reason they lose sight is because they are too busy “living in” operations mode; they are focused on the bottom line, cutting expenses, and doing rather than delegating the important tasks needed to grow. They often forget about the most important reason why they are in business in the first place.
To serve the customer and provide the greatest experience to their customer so that they will come back time and time again, and become raving fans, who preach your product or service to everyone they know.
Three reasons why customer experience contributes to the increase in profit:
- Very little marketing dollars need to be allocated to the customer experience.
- Convert customers into raving fans, and they become your brand ambassadors organically. Word of mouth marketing is the most effective way to market your brand.
- Consistently providing the customer with a great experience positions you as an Industry leader.
Starbucks and Disney are a perfect example of how the customer service experience and strategy keep them at the top of the food chain. The experience is consistent and reliable, and makes you feel good, leaving the customer continually wanting to come back for more.
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