Building a beautiful shopping center with all the best stores in it, and not paving any roads to get to it, is the same as building a website without the proper SEO in place.
You can have the greatest, most aesthetically pleasing website in the world, however if no one can find you, you won’t have any customers. SEO stands for search engine optimization and is the practice for getting search engines to bring up your website when someone is searching for a product or service like yours.
Here are 7 important rules you must know for SEO:
- Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
- Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.
- SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
- Build Quality Back links, Not Just Back links You should concentrate on building high quality links not just back links .You should use some software for building links, though they don’t come for free. Use trusted linkbuilding software.
- Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
- Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.
- Help your users help you.Make it very easy for your users to spread the word. Include “Tell a friend” or a “Share button” for Facebook functionality where and whenever possible. Also make sure it is really, really simple. Everyone likes it when something works without too much thinking.
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